What Is an SEO Manager – Roles, Skills, Salary & Growth Tips
What do you mean by SEO Manager?
SEO Managers are those who create all the SEO strategies. An SEO manager can assist in increasing the number of people who visit websites through the efforts, which include all on page and off page strategies.
SEO Managers make sure that websites and their content are always search engine optimized.
All the plans are developed and carried out by the SEO managers, just to boost website traffic from search engines.
They use on page, off page, and technical SEO strategies. By using such practices, they ensure that the information on their websites is useful.
Also it is relevant to users who enter a particular search engine with keywords and phrases.
Here are some details about the skills, roles, salary, benefits, and possible career path of an SEO manager.
SEO Managers Do:
An SEO manager’s duties include technical , on and off page SEO strategies, which include website improvements, traffic analysis, auditing, and optimization of content.
1. Keyword Research
SEO specialists first of all find out the best performing keywords related to the industry of the business, check the competition(low or high), and make a keyword plan which is based on the search volume and competition.
2. On-Page Optimization
On page optimization is a very important part of on page seo. It includes Meta Titles, descriptions and the content is also SEO optimized.
All external and internal linking strategies are implemented to improve user experience and ranking potential.
3. Content SEO Optimization and Strategy
The content strategy and optimization, which includes technical and on-page work, are very important parts of SEO.
The SEO managers collaborate with the content teams to create perfect human and search engine friendly content.
They ensure that the information is totally seo optimized for voice search and user interaction.
4. Technical Search Engine Optimization
Technical SEO is the main internal factor, and it has to be the most important part in this overall SEO optimization journey of any website.
SEO managers check the whole website for technical issues and speed. After a whole website inspection, they make it more mobile-friendly, fix all the broken links, and address all technical issues.
This step helps the website in the smooth crawling and indexing of the site by search engines.
5. Off-Page SEO & Link Building
Link building and off-page SEO are also a SEO manager’s job. By establishing relationships with trustworthy domains for backlinks, monitoring the site’s backlink profile, and employing local SEO tactics such as Google My Business optimization, the domain authority can be improved.
6. Performance Data Analysis
The last step these SEO managers follow is to monitor the performance. By following such, they do data analysis.
They do track traffic, check keyword ranking, and conversion rates. For such data analysis they use tools like Google Analytics, Google Search Console, SEMrush etc.
They consistently enhance performance by adjusting methods based on the analysis of these results.
SEO Manager Responsibilities:
Good SEO managers are the ones who help the company to increase the amount of organic (non-paid) traffic to its website.
The results will be higher visitor numbers, more potential leads, higher income, and greater online brand visibility.
- An SEO manager’s responsibilities include research on audience identification, content creation, keyword targeting, traffic analysis, and conversion rates.
- The SEO plan for the website is to be created and implemented.
- New content is to be created and SEO Optimization.
- Previously published content should be updated on time.
- The key performance indicators are to be determined and reported on.
- Writers, editors, web developers, marketers, and anyone else involved in the production of content and maintenance of websites are to work collaboratively.
- Website updates and fixes are to be suggested and implemented.
Daily Responsibilities Of A SEO Manager:
- Do meetings with the editors, marketing directors, and others who are responsible for content supervision like writing and posting.
- Conduct Content Research.
- Write SEO Optimized content.
- Make reports by examining the SEO statistics.
- Communicate the content accomplishments and the areas that need development.
- Establish the SEO team’s priorities and monitor their advancement.
- Give the team all the instructions on how to use the SEO strategies.
- Examine the website to determine what needs to be improved.
- Collect annotations and feedback for writers and other content generators.
SEO Strategies Used to be a Successful SEO Manager
- Content Marketing: Doing daily marketing of keyword-optimized content that attracts users and elevates the rankings.
- Mobile Optimization: Google has completely switched to mobile indexing and therefore the site needs to be made responsive and mobile friendly.
- Voice Search Optimization: The content should be written for the natural-sounding queries, as the number of users who are giving their search engine voice commands has increased.
- E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness): Be updated and Stick to Google’s rules to prove the validity of content.
- Algorithm Adaptation: Keep updated with Google’s continuous algorithm updates.
Skills Required to Become an SEO Manager:
An expert SEO manager is expected to have the special skills of technical knowledge, analytical thinking, and creativity.
The technical capabilities like HTML, CSS, and JavaScript should be the SEO manager’s area of expertise while troubleshooting website issues.
SEO tools like Ahrefs, Moz, SEMrush, and Screaming Frog are the essential tools to know while performing keyword research, audits, and competition analysis.
Analytical skill: It is a very important skill. A good SEO manager should translate traffic stats, evaluate keywords, and get more customers. Besides that, the professional should know a variety of data visualization tools to monitor and show great SEO results.
Great Content And Marketing Knowledge: A good SEO Manager should have expertise in both. A good writer and editor are needed in the first place for the creation of SEO optimized content.
- For SEO optimized content, writers will need SEO keywords.
- And in the second place, while writing such content a good writer and editor are needed to understand the user’s intention and thus, meet the audience’s expectations.
- He/ She should be trained in link-building and digital PR projects.
Proficiency in SEO Tools: The ability to use such tools as Google Search Console, Google Analytics, Ahrefs, Moz, SEMrush and Screaming Frog is essential for SEO managers. They mainly use these tools for keyword research, auditing websites, analyzing links and monitoring the overall performance.
Analytical & Data Interpretation Skills: SEO practitioners should be able to process and analyze the data from search trends, traffic reports as well as users’ habits to make their strategies more effective. They should also be able to work with such data from tools like Google Analytics and SEMrush to optimize the website’s performance.
Adaptability to Algorithm Changes: The nature of SEO is ever changing. The knowledge of Google algorithm changes, core updates and the fashion in the industry should be the main source of maintaining rankings and a competitive edge.
Communication & Collaboration: SEO managers are in the loop with the content teams, the developers, and the marketing departments. Their excellent communication capabilities allow them to get through to the others, explaining the technical parts of the SEO, suggesting and bringing the SEO efforts in line with the company’s Business goals.
Problem-Solving & Critical Thinking: Quick decision making is brought up by SEO problems such as drops in the rankings, indexing problems, and sudden traffic decline. An SEO manager has to find the problems, try out the solutions, and do the optimization of performance continuously.
Soft Skills: Soft skills such as problem-solving, adaptability, communication, and project management are vital in the daily activities of an SEO manager. The cooperation with a cross-functional team is a common practice for the SEO manager hence the need for good collaboration and organization.
SEO Manager Hard Skills:
- Research and data analysis tools usage.
- SEO metrics understanding and applying in overall strategy.
- To know how to update the content and website presentation according to Search engines algorithms.
- Creating reports and explaining technical aspects of SEO strategy.
- Follow the style guides like AP Style.
SEO Manager Soft Skills:
- Excellent skills in reading and speaking.
- Creative and analytical thought.
- Coordination of activities to comply with time limits.
- Sorting of works for the accomplishment of the effective SEO plan.
- Inquisitive and ready to acquire new skills.
- Accepting new methods and practices.
- Teamwork of employees within and outside the department.
Tools Every SEO Manager Should Know:
- Semrush
- Google Analytics
- Grammarly
- Google Trends
- Originality.ai
- ZeroChatGpt
- Google Search Console
- Moz
- Screaming Frog
- Ahrefs
- KWFinder
Salary Of SEO Managers By Specialization
| Position / Job Title | Experience Level | Avg. Annual Salary (USD) | Key Responsibilities |
| Technical SEO Manager | Mid to Senior | $90,000 – $145,000 | Managing site health, crawlability, indexing, Core Web Vitals, schema markup, and collaborating with developers on code-level optimizations. |
| Content SEO Manager | Mid-Level | $75,000 – $115,000 | Developing content strategy, keyword research, managing editorial calendars, optimizing user intent, and overseeing writers/editors. |
| Local SEO Manager | Mid-Level | $65,000 – $95,000 | Managing Google Business Profiles (GBP), local citations, reputation management (reviews), and “near me” ranking strategies. |
| E-commerce SEO Manager | Senior-Level | $95,000 – $150,000 | Optimizing product/category pages, handling faceted navigation, managing large-scale duplicate content issues, and improving conversion rates (CRO). |
| Off-Page / Link Building Manager | Mid-Level | $70,000 – $100,000 | Executing outreach campaigns, digital PR, securing high-quality backlinks, and managing relationships with influencers or publishers. |
Salary Of SEO Managers By Environment
| Position / Job Title | Experience Level | Avg. Annual Salary (USD) | Key Responsibilities |
| Agency SEO Account Manager | Mid-Level | $65,000 – $105,000 | Managing 5–10 client accounts simultaneously, client reporting/communication, and executing strategy across different industries. |
| In-House SEO Manager | Mid to Senior | $90,000 – $135,000 | deeply focusing on one brand’s growth, collaborating with internal product/engineering teams, and navigating internal stakeholder politics. |
| Freelance / Fractional SEO | Senior-Level | $100 – $250 / hour | Providing high-level strategy and auditing for companies that cannot afford a full-time executive. Often brought in for specific “fire-fighting” projects. |
Salary Of SEO Managers By Hierarchy
| Position / Job Title | Experience Level | Avg. Annual Salary (USD) | Key Responsibilities |
| SEO Specialist / Associate | Entry-Level | $50,000 – $70,000 | Keyword research, basic on-page optimization (title tags/meta descriptions), fixing broken links, and monthly reporting. |
| SEO Manager | Mid-Level | $80,000 – $110,000 | Owns the strategy execution, manages specialists or freelancers, and is responsible for traffic growth KPIs. |
| Senior SEO Manager | Senior-Level | $110,000 – $140,000 | Handles complex technical issues, manages larger teams, and integrates SEO strategy with other channels (Paid Search, Social). |
| Director of SEO | Senior-Level | $130,000 – $180,000 | Department head. Focuses on hiring, budgeting, forecasting revenue impact, and aligning SEO goals with broad company objectives. |
| VP of Organic Growth | Executive | $180,000 – $250,000+ | Strategic oversight of SEO, Content, and Product teams. Responsible for overall user acquisition and long-term organic revenue strategy. |
How to Build a Successful SEO Career: SEO Manager Growth Tips
In the journey to a successful career as an expert SEO Manager, you should understand the concepts of keywords and backlinks.
It also includes a lot of strategic thinking, technical skills, leadership and flexibility to make the changes in the SEO world.
If you are already in the SEO field, the rapid changes in the digital marketing area are also affecting recruiters’ expectations of professionals in the field.
No matter if you are starting your career as an SEO Executive or want to be a Head of SEO someday, the following SEO Manager growth tips will guide you to the top confidently but also make you a better professional overall.
- Core SEO Fundamentals:
The growth of your website will be based on your SEO basics expertise. You need to know how search engines function from crawling and indexing to ranking sites.
Working of Search Engines
Search engines use bots to crawl websites, identify relevant pages and evaluate their relevance to user queries.
Your role as an SEO expert is to ensure that your website is friendly to all search engines.
On Page and Off Page SEO:
On Page SEO: In this SEO type you must know about Meta tags, Focus keywords, External Linking, Internal linking and SEO optimized content(includes primary, secondary keywords), also be aware of keyword density.
Off-Page SEO: To increase the domain authority, gain high-quality backlinks, social signals and brand mentions.
Update Yourself about Google Search Algorithm Changes
Google always changes its algorithm and does it several times a year. Find out what changes like Panda, Penguin, and Helpful Content and alter your SEO methods accordingly.
The more you update yourself about the SEO basics the more you can later use in your career to create complex SEO strategies easily.
- Develop Technical SEO Expertise:
An expert SEO Manager should be knowledgeable about the technical aspects of websites. This includes JavaScript, HTML, and CSS coding knowledge.
Technical SEO guarantees a site to be more reachable, speedy, mobile-friendly and easily readable for search engines.
Understand Website Structure
Get to know how to format URLs( domain name should be related to your website niche), use breadcrumbs, and set a clear site hierarchy, i.e., each subheading should be one by one in a proper way.
A rational structure of a website will enhance user experience which also increases crawling efficiency.
Optimize Site Speed & Core Web Vitals
The performance of a site affects its ranking and the number of its sales directly. The use of tools such as PageSpeed Insights, GTmetrix and Lighthouse creates an opportunity for the detection of speed-related problems.
Learn About Schema Markup and Canonical Tags
Structured data implementation helps Google look out for your content more effectively. Canonical tags eliminate problems caused by duplicate content.
- Gain Data Analysis & Reporting Skills
SEO these days is entirely dependent on data. To grow up as a manager, you need to be able to analyze performance metrics and communicate insights that facilitate business growth.
- Leverage Analytics: Uses in Strategy Making
- Google Analytics 4 (GA4): Monitor organic traffic, conversion, and user interaction.
- Search Console: Watch over keyword performance and website indexing.
- Ahrefs / SEMrush: Assess domain authority, keyword gaps, and backlink profiles.
Turn Data into Action
Instead of pointing out the reasons for the ranking issues, a great SEO expert suggests what can be done to improve them.
This kind of analytical reasoning will be viewed as a sign of a leader and strategist in one person.
Measure the Right KPIs
Place primary importance on metrics such as:
- Organic traffic growth
- Keyword rankings
- Click-through rates (CTR)
- Conversion rates
- ROI from SEO campaigns
Through the analysis of data, Marketing comes up with wonderful ideas and business growth.
- Enhance Your Expertise in Content Strategy
SEO rests on the content pillar. The part of an SEO Manager’s job that consists of designing layout and creating SEO optimized content that is able to rank high and connect with the audience is your responsibility.
Know Users’ Search Purpose
All keywords carry an aim of info-seeking, buying, or site-finding. If you produce content according to that aim or purpose, engagement and ranking will both be higher.
Collaborate with Writers
Get into direct time to time meetings with the content writers and editors to guarantee that every piece of SEO optimized content is done. Check the given points to get a higher ranking.
- Target keywords
- Word count range
- Meta descriptions
- Meta Title
- Heading structure
- Internal linking
- External linking
- Keyword Density
- Primary Keyword
- Secondary Keywords
Implement E-E-A-T
Google gives a lot of importance to E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
The first two are built through high-quality content, author bios, and credible sources, while the last is built through user trust.
Create a Content Calendar
Design your monthly content taking into account trending topics, seasonal searches, and business objectives.
An organized content plan has the potential to maintain the consistency and effectiveness of your SEO strategy.
- Build Leadership & Communication Skills
Moving up your career as a SEO expert you can’t rely on your on page and off page, technical SEO skills anymore.
Being able to manage people, projects, and customers effectively will be required.
Lead Your Team
SEO Managers generally lead teams with content creators, link builders, and analysts under them.
Define goals together with your team, monitor the development, and provide them with the motivation to be the best they can be.
Communicate with Clients & Management
SEO techniques are not familiar to everybody, i.e., to all of your clients. Use plain business communication terms to elaborate on tough SEO concepts.
For example, you can explain to your client that, instead of saying “CTR dropped due to canonical issues”, it would be better to say “We need to fix a technical issue that’s reducing clicks from Google.”
Project Management with Efficiency
Use tools like Originality.ai, Moz, Wordcounter, Grammarly, SemRush, for the management of workflows.
To do tasks based on their importance, allocate feasible time, and save time.
The ability to communicate effectively and efficiently will quickly grow you as an SEO Expert.
- Follow Industry Trends to Stay Current
The world of SEO is changing daily. If you want to be an SEO Manager, this means that you must constantly learn.
Follow SEO Experts Blogs
Keep yourself updated. Just follow the following professionals Blogs:
- Neil Patel (Ubersuggest)
- Brian Dean (Backlinko)
- Aleyda Solis
- Rand Fishkin (SparkToro)
- Danny Sullivan (Google Search Liaison)
Visit Industry Blogs
Receive notifications of updates from:
- Search Engine Journal
- Search Engine Land
- Ahrefs Blog
- Moz Blog
- Semrush Blog
- Ravi Gupta Digital Marketer
Take Part in SEO Communities
Join LinkedIn groups, SEO Facebook groups, and online webinars. Connecting with others can make you practice directly getting tips from others and also renew your strategies.
- Get Certified to Strengthen Your Profile
Certifications do not just grow your knowledge but also increase your trustworthiness as an SEO expert.
Recommended Certifications
- Google Digital Garage – Fundamentals of Digital Marketing
- HubSpot SEO Certification
- Semrush SEO Toolkit Course
- Yoast SEO Academy
Coursera or Udemy Advanced SEO Programs
Having certifications on your LinkedIn profile or website is proof of professionalism and a way to draw employers or clients.
Learn the Latest Tools Continuously
Be a jack of all trades by knowing how to operate AI-driven tools and automation platforms. For example:
- SurferSEO for optimizing content
- ChatGPT / Jasper for coming up with ideas for content
- Google Looker Studio for personalized reporting
- Learning that never stops keeps you ahead of the game in this rapidly changing industry.
- Focus on ROI-Driven SEO
As a manager, you should consider the ranking issues including the return on investment (ROI). Visibility is what businesses are looking for along with the return results.
Align SEO with Business Goals
Discover the top priority of your organization, whether it is leads, sales, brand awareness, or conversions, and then customize your SEO strategy in line with it.
Track Conversions and Revenue Impact
Analytics tools show which leads and sales came from organic traffic. SEO’s role in business growth should be managed by you with monthly reports.
Prioritize High-Value Pages
The first step is to find and prioritize important pages, such as (for example, pages that are about products and services), whereby these pages will be the first to be SEO optimized.
It shows that you are a strategic leader and marketer by doing SEO activities with actual business results.
- Build Your Personal Brand
To be recognized in the SEO field, create a powerful personal brand that mirrors your knowledge and accomplishments.
Educate Others Over the Internet
- Upload the SEO case studies or insights you have gained through your experience to LinkedIn or Medium.
- Associate with influential writers and contribute guest posts to the most popular digital marketing blogs.
- Publish your own blog that displays your tactics and wins.
Make Results Your Portfolio
Show case studies with hard facts of SEO growth measured by good and bad ratios. The actual outcomes have more impact than the speculation.
Meet and Greet Industry Masters
Participate in SEO gatherings, online sessions, and conferences to meet people in your profession and get to know others who might hire you.
Creating and maintaining a strong personal brand opens up more career opportunities for you. It also gives you a place among the thinkers in your domain.
- Balance Creativity with Strategy
The best SEO Managers are those who can bring together creativity and analytics. It’s about devising strategies that are acceptable to both the users and the search engines.
Creative Thinking
Try out different ways of Content presentation. Google appreciates new and engaging formats.
Strategic Planning
Think big. Each keyword, link, or article should be in sync with the company’s vision and business objectives.
Experiment and Analyze
One can experiment with methods like voice search optimization and local SEO automation. You should measure the effects first before the methods are generally applied.
SEO Manager is an everlasting cycle of learning, leading, and being adaptable.
- Update the fundamentals on a daily basis.
- Always take the latest tools and tech as an interest.
- Maintain communication with your coworkers and clients.
- Link SEO to measurable business outcomes.
FAQ’s About What Is an SEO Manager
The SEO Manager takes care of the designating of proper keywords, enhancing content, managing backlinks, conducting technical audits, and reporting on performance. Their goal is to make the website rank high for the desired keywords.
With the help of an SEO Manager, your site can be seen by its target audience via organic search which means less paid ads i.e. money saving and better digital growth of the business in the long run for your brand.
The tasks of an SEO Manager might be defined as: researching keywords, implementing on-page and off-page SEO, conducting technical audits, developing a content strategy, managing the team, and tracking the performance.
The necessary abilities for an SEO Manager include keyword research, Google Analytics, SEO tools (like Ahrefs, SEMrush), content strategy, link building, HTML basics, and good analytical thinking.
Get into the position of an SEO Executive, get to know the digital marketing world practically, become a pro in using SEO tools, get certified, and also train yourself to be a good leader and a good reporter.
The average salary of an SEO Manager in India varies from ₹6 LPA to ₹15 LPA based on the experience, company, and skills.
SEO Managers in the U.S. make a yearly income of $65,000 to $100,000, with senior positions going beyond $120,000.
The list of essential tools contains Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Moz, and SurferSEO.
Having a degree in either marketing, communications, or computer science is advantageous but getting certified by Google, HubSpot, or Semrush is just as important.
Definitely! The demand for SEO is ever-increasing as companies move to depend on organic digital visibility and AI-based search technologies.
An SEO Manager concentrates only on organic search; in contrast, a Digital Marketing Manager manages all the different channels like PPC, email, and social media besides SEO.
Sectors such as e-commerce, real estate, IT, healthcare, travel, and media are the main ones professionally hiring SEO Managers in order to facilitate online visibility and growth.
Usually, the progression goes from an SEO Executive → Senior SEO Specialist → SEO Manager → SEO Director → Head of SEO.
Most often challenges are represented by algorithm changes, client expectations, fierce competition, and the necessity to combine technical and creative tasks.
It includes data analysis of the site, page optimization, meetings, report generation, communication with content writers, and monitoring SEO trends.
Through the use of analytics tools, they can measure organic traffic, keyword positions, conversions, and ROI.
Absolutely! The majority of the SEO work can be done off-site, thus making it one of the most adaptable digital marketing positions.
Technical SEO works much better with a knowledge of HTML, CSS, and JavaScript, but it doesn’t mean that one must be expert in coding.
It usually takes about 3-5 years to move from the beginner SEO positions to the role of an SEO Manager.
Adaptability and Flexibility, SEO algorithms and trends are changing so rapidly, hence, the ability to learn and adapt is very important.
By monitoring SEO blogs (like Moz, Ahrefs, and SEJ, Ravi Gupta Digital marketer ), signing up for webinars, renewing certifications, and being active in SEO community networking.
AI is an assistant in the whole process by taking care of the research for keywords, generation of content, and optimizing the user experience, therefore it can be said that the whole SEO process is more efficient.
Yes, a number of seasoned SEO Managers provide freelance services to agencies, startups, or clients anywhere in the world, mainly focusing on strategy and consulting.
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- An increase in organic traffic
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- Positions of the targeted keywords in ranking
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- Proportion of visitors leaving the site without taking any action
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- Rate of users clicking through (CTR)
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- Proportion of visitors who completed the desired action (conversion rate)
Certainly. Implementing SEO Manager’s strategies on product pages, SEO, and buyer-intent keyword targeting would directly lead to an increase in conversions and sales.
Of course. SEO Managers inform the writers about the proper use of keywords, meta descriptions, and the organization of content, so that both search engines and users are satisfied.
As AI and voice search become more prevalent, SEO Managers will be at the forefront of AI-powered optimization, content automation, and search intent analysis.
They give keyword clusters, audit activities, and content refreshes to the team, guaranteeing that each person plays a part in the achievement of the SEO strategy’s aims.
Absolutely! SEO is a worldwide skill set. A lot of professionals handle the websites and campaigns for global brands from afar.
Not in a direct way, but they work together with social media teams to enhance the sharing of links, engagement, and visibility of the brand.
The managers make use of GA4 and Search Console to monitor keyword positions, source of traffic, bounce rates, and conversions in order to make strategy improvements.
Communication, leadership, time management, problem-solving, and analytical thinking are the soft skills that are absolutely necessary.
By means of guest posting, collaborations with influencers, digital public relations, broken link building, and submitting to premium directories, among other things.
Once every three months is the perfect scenario. Regular audits help to spot technical and content performance issues at an early stage.
Certainly, by means of enhancing Google Business Profiles, taking care of reviews, incorporating location-based keywords, and creating local links.
The applications such as ChatGPT, SurferSEO, Jasper, and Frase.io are useful in providing keyword suggestions, creating content outlines, and content optimization.
The main KPIs include organic traffic, keyword ranking, CTR, backlinks, session duration, and lead conversions.
Through displaying case studies, creating a personal website, utilizing LinkedIn marketing, and signing up for freelance platforms such as Upwork.
They do this by watching Search Console data, going over the reasons for dropping rankings, and changing plans according to new ranking signals.
They make reports on a monthly or weekly basis that consist of the movements of the keywords, traffic growth, and ROI data for the clients or the management.
Yes, an experienced SEO Manager always provides consulting services to agencies and start-ups regarding SEO strategies and audits, etc.
Yes, AI tools do assist in the generation of ideas along with the drafts but the human editing still is responsible for the originality and context accuracy.
They utilize tools like Ahrefs, SEMrush, or Ubersuggest, analyze search volume, competition, intent, and relevance.
A strategic mindset, analytical skills, creativity, adaptability, leadership, and patience.
Depending on their choice and skills, they can be employed in digital marketing agencies, corporate teams, or even as freelancers.
Always learning new tools, connecting with SEO communities, measuring ROI, acquiring certifications, and establishing an online presence are some of the ways.
Choose a minor task to begin with, concentrate on the actual practice, understand through analytics, modify your strategies quickly, and never stop being inquisitive SEO is a marathon and not a sprint.
