Pinterest Introduces AI Assistant To Help You Find Matching Products

Pinterest introduces an AI assistant to help you find matching products, enhancing the quality of their visual searches and shopping experiences on the site.

Pinterest has announced a new AI feature, called The Pinterest Assistant, aiming to improve the way users find matching products. The innovative tool blends visual and verbal clues. Users can search for items by choosing Pin images and then expressing their queries directly in the application.

How Pinterest Assistant Works

As you can see in the images that users can request things such as, “Hey Pinterest, can you show me shoes that would go with these pants? ” The Assistant will suggest relevant products out of the apps Pins in response to the image provided. 

Pinterest describes it as:

“More than a typical chatbot, Pinterest Assistant enables users to chat, collaborate, discover, and shop all in one place by delivering creative, insightful and tailored visual search results. Simply, tap the mic icon and say what you’re looking for. Pinterest Assistant will audibly respond with visual results personalized to you.”

A Visual Language Model Tailored for Pinterest

In contrast to conventional AI chatbots like ChatGPT as well as Meta AI, Pinterest Assistant is primarily based on the AI visual model of language that focuses on connecting descriptive words directly to images instead of relying on online data. 

This model is particularly suitable for fashion and home search results, which encourages users to create rich and detailed visual descriptions to get the best results.

Pinterest insists that its AI extends search in the traditional sense by allowing users to pose open-ended, interactive questions that go beyond text-based queries. For example, you can say, “What do you think?” about your outfit and the Assistant will give you honest feedback.

Practical Benefits and Availability

It is an aid to discovery that can tailor results of visual searches to the preferences of users and their needs. 

It is designed to aid when people are not sure the best style to complement or match an individual style. However, its real value will be determined by real-world tests.

Pinterest Assistant is currently in beta for U.S. users aged 18 and over and plans to expand access in the near future. 

Anyone interested in joining on the waiting list by clicking here.