Pinterest Introduces New Elements to Its Academy Education Platform

Pinterest introduces additional features for its Academy educational platform, providing creators with new tools for growth and learning.

Pinterest has added a new certification to its Pinterest Academy with a new accreditation and badge, enabling marketers to showcase their skills in marketing through Pins. 

Pinterest Academy offers a range of courses designed to help you make the most of Pinterest for your marketing opportunities to demonstrate proficiency in utilizing Pinterest to effectively promote your marketing efforts.

Pinterest Media Planner Certification

Pinterest recently introduced its “Media Planner” certification, which is intended for professionals who are skilled in developing strategies for media that result in outcomes.

According to Pinterest:

“Already a pro at building effective media plans and driving results? The Pinterest Media Planner Certification is your chance to highlight your expertise in creating smart strategies, uncovering audience insights and delivering powerful outcomes for clients and brands. This will help you to set yourself apart in the industry and demonstrate your mastery of media planning on Pinterest.”

The certification includes studying materials and an exam that focuses on mastering Pinterest’s Pin tools for promoting businesses efficiently.

Other Certification Offerings

Pinterest Academy also offers three additional certifications:

• Advertising Essentials
• Media Buyer Certification
• Performance Essentials

Each one provides a valid certificate to confirm your expertise and enhance your credibility as a professional.

New Badge for Performance Essentials Course

A new badge was added to the Pinterest Performance Essentials course, which is an entry-level education program designed for those new to marketing on Pinterest. 

Pinterest explains:

“You’ll gain step-by-step knowledge, from campaign set-up to optimization and measurement. Complete the courses, pass a quick 20-question quiz and earn a digital badge that spotlights your new knowledge.”

All courses are completely free and combine educational content and an exam to verify comprehension.

Additional Language Support

Pinterest has begun offering Performance Essentials courses in additional languages, and Media Planner certification is available in five languages.

Media Planner certification is available in French, German, Spanish, Portuguese, and Japanese. This opens up the world to global marketers looking to enhance their Pinterest abilities.

Bottom Line

With 578 million shoppers using Pinterest each month, understanding how to effectively position your items on Pinterest can be highly beneficial. The expanded curriculum of Pinterest Academy is an invaluable resource for businesses looking to connect with this active crowd.

Find out more information about Pinterest Academy and available courses here.