Pinterest Introduces Rising Summer Search Trends

Pinterest introduces the rising summer search trends, highlighting key seasonal interests in fashion, food, home, and travel, to inform campaign strategies.

Pinterest has released fresh insights into the rising search trends of summer, providing valuable advice to marketers planning their campaigns ahead of the warm months in the southern hemisphere.

Four Key Areas of Summer Search Trends

Pinterest’s latest guide focuses on four categories that are showing increasing activity as summer approaches.

As you can see, the first one is food trends, Cocktails, and picnic ideas, which are growing in popularity on this platform.

The next one is Beauty and Fashion Searches for “holiday make-up looks” are increasing in popularity.

The next trend is home living, in which consumers are exploring various options for outdoor living and ways to enhance their gardens and patio areas.

And finally, the most popular searches are events such as the Australian Open.

Aligning Strategies to Season Themes

Although these summer trends may seem intuitive, Pinterest’s insights provide evidence-based proof that campaigns and creatives based on seasonal trends are more effective. 

Pinterest’s notes:

“By matching your campaign to the current season, you can drive better results. Case in point: Pinterest campaigns with summer-specific themes outperformed other kinds of campaigns in summer 2024.”

This highlights the benefits of aligning your marketing campaigns with the evolving needs of Pinterest users. Marketers focusing on the Southern Hemisphere summer may want to reconsider and redesign their creative assets to capitalize on these current trends. 

Bottom Line

These new insights offer ideas and practical directions for a summer-oriented marketing strategy. Utilizing the latest trends on Pinterest can help make your campaigns more relevant and effective, increasing engagement and conversions over time.