LinkedIn Highlights Key Video Marketing Tips

LinkedIn highlights key video marketing tips, helping professionals enhance brand awareness and engagement to connect effectively with their target audience.

Video content is also on the rise on LinkedIn, with time spent growing by 36% year-over-year and videos being posted 20 times more often than other types of content. For those who want to improve their LinkedIn performance, including video is now an essential feature.

LinkedIn’s New Video Marketing Guide

In the last week, LinkedIn released new advice on how to maximize video posts, accompanied by statistics, measurement insights, and a case study. The 17-page guide, “B2B Marketer’s Guide: How to Build Your Brand with Video,” is available here (via an email signup).

LinkedIn emphasizes the growing impact of video in the app, particularly short-form videos, which are garnering more attention and driving increased engagement. 

When it comes to B2B marketing, videos clearly outperform other media in generating interactions.

These figures of engagement demonstrate the importance of video as an integral part of the LinkedIn advertising strategy.

LinkedIn has shared a range of notes and pointers on the “how” aspect:

Leveraging Video on LinkedIn

LinkedIn encourages users to create genuine informational videos that can be easily captured and uploaded using smartphones. 

This natural-looking style is popular because it draws attention when scrolling and offers an honest and relatable perspective on professional topics. It is the key to establishing trust and generating interest.

The platform also lists different video ad formats, suitable scenarios for use, and provides examples to inspire you.

CapCut and LinkedIn Video Creation

LinkedIn has recently unveiled a new integration with CapCut, enabling marketers to create and publish videos that stand out more easily with the help of generative AI editing tools.

Yet, LinkedIn maintains its emphasis on authenticity–highlighting that raw, organic videos tend to connect particularly well with younger audiences.

Key Takeaways

This guideline offers practical tips and examples to help companies capitalize on LinkedIn’s growing video-centric engagement market, highlighting the following:

• Video is a significant source of engagement than other formats.
• Authenticity and human connection are essential to a successful business
• Tools such as CapCut can help in the production of creative content
• Short-form video is a growing force on the platform

You can download LinkedIn’s “B2B Marketer’s Guide: How to Build Your Brand with Video” here.