LinkedIn Rolls Out Integrations to Help Boost LinkedIn Events

LinkedIn rolls out integrations to help boost LinkedIn Events, to promote, manage, and drive higher engagement for their online events.

LinkedIn is boosting its events platform with powerful new integrations and features designed to amplify event reach and streamline lead generation.

ON24 Integration Simplifies Event Management

LinkedIn now enables event creators to manage their events seamlessly via the webinar hosting platform ON24. This could be a valuable consideration as LinkedIn says that event ads drive, on average, 31% more viewership of events.

When setting up your event in ON24, you can automatically launch a LinkedIn event and run LinkedIn event ads directly from the same interface.

As shown in this example, when creating your event in ON24, you can now simultaneously launch a LinkedIn event and run LinkedIn event ads directly from the platform.

According to LinkedIn:

“When hosting an event on ON24, it can be managed from start to finish after opting in and setting up the integration. And, regardless of whether the event is hosted on LinkedIn or not, marketers can now go to the Company or Event Page – before, during or after an event – to boost and reach more people.”

This integration allows marketers to amplify their events more efficiently and effectively.

Cvent Integration Enhances Lead Targeting and Retargeting

Users of the event management platform Cvent can now sync their event data with LinkedIn. This new “Connect to LinkedIn” option lets marketers transform attendee and registration lists into audience segments for LinkedIn’s Campaign Manager.

It enables more precise retargeting, personalized messaging, and higher conversion rates.

According to LinkedIn:

“When setting up an event in Cvent, the new ‘Connect to LinkedIn’ option under ‘Audience Segments’ turns attendee and registration lists into audience segments that marketers can choose inside LinkedIn’s Campaign Manager so they can seamlessly retarget high-intent audiences, personalize messaging based on event engagement, and drive conversions with precision.”

Lead Generation Objective Added to Event Ads

LinkedIn has introduced “lead generation” as a campaign objective for event ads.

“When setting up an event in Cvent,  the new ‘Connect to LinkedIn’ option under ‘Audience Segments’ turns attendee and registration lists into audience segments that marketers can choose inside LinkedIn’s Campaign Manager so they can seamlessly retarget high-intent audiences, personalize messaging based on event engagement, and drive conversions with precision.”

Those using Integrate or ON24 integrations can now capture leads smoothly from both organic and paid registration forms, automatically routing them into CRM or MAP systems without manual intervention or delay.

Rising Popularity and Global Availability

LinkedIn recently reported a 24% increase in events shared on the app last quarter, building on a 15% growth in events in Q4 of the previous year.

This growing interest underscores the platform’s expanding role as a key venue for professional events and marketing.

The ON24 and Cvent integrations, along with event boosting features, are available globally now. Lead generation as an objective for event ads and the Integrate integration are currently in beta, with wider rollout expected soon.

Bottom Line

This expanded toolkit offers marketers more ways to drive engagement, generate qualified leads, and maximize the impact of LinkedIn events.