LinkedIn Further Expands Its Presence in Europe

LinkedIn further expands its presence in Europe, strengthening its footprint and offering more opportunities for professionals and businesses.

During the first half of 2025, LinkedIn recorded a 14% increase in users active in the European Union, indicating its growing presence in the region. But this expansion comes amid increased claims of false information and hate speech, as activity intensifies on the platform.

LinkedIn’s EU DSA Disclosure Report

LinkedIn’s latest EU DSA disclosure report details its moderation and enforcement efforts, as well as the total number of users in the region.

While the complete set of DSA reports is available on LinkedIn, this post highlights the key figures from the latest update.

LinkedIn had 54.7 monthly active users logged in in Europe, plus 213 million logged-out visits in that time period, according to LinkedIn’s latest Digital Services Act (DSA) transparency report.

MAU has increased the most relatively since March 2024 in:

• Slovenia (+100%)
• Lithuania (+50%)
• Czechia (+33%)

On the other hand, LinkedIn’s biggest EU markets tended to see an average of about 10% MAU growth, underlining the consistent regional strength.

User Engagement V/S Total Membership

Despite announcing more than 160 million members in Europe, LinkedIn has said only around 36% log in monthly.

Taking global engagement rates into account, estimated MAUs worldwide are closer to 432 million, a far more realistic number than the frequently quoted figure of 1.2 billion.

LinkedIn consistently claims “record levels” of engagement every quarter since 2018, but these figures reveal the distinction between total members and actual platform usage, as well as interactions.

Growing Moderation Efforts

Since March 2024, LinkedIn has increased its moderation team by 52%, with a worldwide workforce of 1,757 moderators. Even as we drive further into automation with AI, human moderators remain crucial for handling reports and enforcing policy.

Reports of misinformation by users increased by 25% during the first half of 2025 compared to the previous report, and hate speech rose by 12%. Such patterns correspond with growing user activity, indicating that content moderation problems will likely persist.

Increase in Fake Accounts And Harassment Reports

Interestingly, the EU saw its use of fake accounts increase by only 11% year-over-year. Fake Engagement concerns primarily revolve around bots and engagement pods, rather than fake accounts.

On the other hand, there was a 33% increase in harassment reports, indicating that, as a community, we are becoming increasingly concerned about safety.

LinkedIn is definitely on a growth path in the EU with more members and, more importantly, increased activity per member, as well as greater market penetration.

Still, Twitter’s expanding problems with false information, hate speech, and harassment demonstrate the delicate balance between scaling and trust, one it continues to navigate.

Bottom Line

Since LinkedIn is typically quite secretive about its user data, these reports under the DSA provide an unusually close look at the platform’s actual comparative performance metrics and moderation priorities for the region.

Visit LinkedIn’s official DSA report hub to review its complete DSA disclosure reports.