Instagram Rolls Out Reels Linking for Multipart Content

Instagram rolls out Reels Linking feature for multipart content that allows creators to link a series of videos to improve storytelling and increase engagement.

Instagram has launched a brand new feature that enables Reels creators to connect multiple videos to form one coherent series. This feature helps creators create continuous narratives or thematic sequences by linking the individual Reels videos in-stream.

Reels Linking Feature Overview

As you can see in this example, creators can utilize the latest “Link a reel” option in the Reels composer to join several reels to form a continuous set. Also, older Reels are linked using the menu for overflow and choosing the identical option.

After being linked, the viewer will be able to see prompts like “Watch Part 2” at the bottom of a video that will guide them through the entire sequence.

Instagram states that this feature can expand the storytelling possibilities of short-form video and provides creators with the ability to arrange the content they create and guide viewers through multiple videos.

Instagram Follows TikTok’s Footsteps

Additionally, TikTok already offers similar linking options, with an exclusive “Series” option that allows creators to create collections of connected videos. Although not groundbreaking, the addition of Instagram improves its own engagement and content navigation tools.

Instagram admits Reels linking is a popularly sought-after feature. With the ability to let users easily access linked videos and allowing them to access the clips over time, it can increase engagement and boost viewership across the portfolios of creators.

However, creators are advised to ensure that the videos linked to them are relevant so that they do not confuse viewers by providing irrelevant content.

Rollout and Availability

This Reels linking feature will be made available across all Instagram users from today, and will provide a brand new method to improve your short-form strategy for video and to keep the interest of your viewers.

Bottom Line

This update is a great tool for creators who want to improve their storytelling and maximise the reach of Instagram Reels.