Pinterest Reveals Tips for Holiday Campaign Planning

Pinterest reveals the most effective strategies and methods for designing successful campaigns that boost user engagement and drive sales.

With Christmas less than 100 days away, it is time to set up your Christmas marketing strategy. Pinterest reports that consumers have already begun planning and are urging companies to ‘look beyond the last-minute push’ to maximize festive opportunities.

Capturing Emerging Shopper Intent

Pinterest has published a new holiday planning guide with three key tips for mapping out your seasonal marketing strategy. Pinterest recommends launching holiday-themed campaigns in advance to stay ahead of the changing behavior on the site. 

Between October and December, searches related to gifts occur every six seconds, making it vital to be present during this period to avoid being missed.

As Pinterest explains:

“Almost half of monthly users on Pinterest are likely to create festive wishlists they revisit later, setting the stage for thoughtful, considered gifting. Self-gifting wishlists build momentum from October and peak in November, followed by a surge in “gift ideas for others” in December.”

The Pinterest 2025 planning calendar tracks this interest and is increasing in momentum towards the Christmas season, highlighting the importance of engagement in the early stages.

As you can see, by planning early, brands can position themselves to capitalize on the powerful momentum that builds before the season even begins.

Personalization Drives Purchase Decisions

Pinterest emphasizes that personalization is key to maximizing sales, citing that 55% of Pinners prefer personalized recommendations during the festive season.

According to Pinterest:

“Popular searches like “gift baskets for him”, “creative gifts” and “teen Christmas wishlist” all show that people are looking for inspiration tailored to their relationships and interests. When brands respond with festive boards thoughtfully curated from their catalogue, hand‑picked Pins organised by recipient, interest and price point, they deliver ideas that feel personal and earn a place on shoppers’ wishlists.”

Designing for Pin Saves to Boost Sales

Saving pins on Pinterest is a significant indicator of intent to buy on the platform. The platform provides:

“55% of monthly Pinterest users are more likely to purchase an item they’ve saved, showing that early inspiration can lead to festive sales.These shoppers are thoughtful planners and generous gifters, and spend more during the festive season.”

To maximize the effectiveness of this behavior, marketers should design content with savings in mind. They should include clear calls to action that encourage users to save their Pins and answer the most essential questions sourced through Pinterest Trends.

Pinterest suggests using Pin ads to boost curiosity and increase brand visibility in the lead-up to the Christmas shopping rush.

Final Thoughts

Pinterest’s tips for strategic planning provide valuable advice for maximizing your seasonal campaigns, combining early activation, personalization, and specific content geared towards saving design.

Explore Pinterest’s entire 2025 holiday marketing hub to get additional insights here.