Pinterest Launches Trend-Inspired and Celebrity-Curated Gift Guides

Pinterest launches trend-inspired and celebrity-curated gift guides, featuring a curated selection of products that everyone will be excited to unwrap.

Pinterest has unveiled a new report showcasing a new collection of the season’s best gifts, based on search trends and expert insight as well as celebrity favorites. This comprehensive guide has a mix of ideas perfect for helping you plan out your holiday shopping strategy.

We may not always like the celebrity endorsements more than our own finds, but they’re an interesting curveball. Like, Pamela Anderson’s favorite rain boots are green Wellingtons, so for fans of farm life.

Pinterest’s Data-Driven Holiday Present Picks

According to Pinterest:

“Pinterest is taking the guesswork out of shopping for festive season gifts. Drawing on our treasure trove of user search and trend data, we’ve developed the ultimate Festive Season Edit: hundreds of expert-curated gift guides across 17 categories, including fashion, home, food, beauty, travel, parenting and technology.”

Yes, that’s right, hundreds:

Some may be overwhelmed by the number of options but organizing them by theme or by celebrity makes exploration more manageable.

Experts and Celebrity Influence

Pinterest says that each collection has been short-listed by:

“Pinterest experts who have analyzed our unique search data, save data, shopping and click data to understand exactly what the people in your life want for the festive season.”

Celebrity-picked collections, meanwhile, present an alternative to that in the form of something a little less scientific but possibly more accessible when it comes to trending gifts.

Featured Celebrity Gift Curators

The list of participants in the campaign includes few notables:

• Pamela Anderson
• Conan Gray
• Selina Gomez
• Dwyane Wade
• The Jonas Brothers
• KATSEYE
• Rain Spencer
• Natasha Cloud
• Hanna Andersson
• Tanner Fletcher

Branded gift packages from Revolve, Carhartt, lululemon and the like broaden these options even more.

Trending Gift Themes and Searches on the Rise

Image Pinterest spots trending searches that indicate what people are into right now, gift wise:

• Trendy odd gifts: “funky mug” (+330%), “spiral candle” (+180%), “Korean chopsticks” (+80%)

• Dad gift searches: “coastal cowboy hat” (+90 percent), “first aid kit box at fishing spot” (+190 percent), “men’s toiletry bag essentials” (+165 percent), passport holder, men (+40%)

• Coffee lover gifts: “coffee carrier gift” (+300%)

Interactive Tools and Festive Deals

In addition to the curated guides, Pinterest has an interactive gifting quiz to help make finding the perfect gift a little easier. And we’re throwing such offers in with the mix this month that there are plenty of different ways to get those presents flowing too.

If you are suffering from decision fatigue, the Nick Jonas x Fossil custom watch is a no-brainer gift for anyone on your list.

Bottom Line

Pinterest’s 360-degree approach, combining data-informed trends with A-list style, is an effort to make holiday gifting easier and to make sure that there are plenty of options from which to draw inspiration.

You can check out Pinterest’s “Festive Season Edit” here.