LinkedIn Growing Reach Signals Big Opportunities for B2B Brands [Infographic]

LinkedIn is slowly growing into one of the most attractive and profitable digital platforms for B2B brands and marketers, and the figures prove it.

LinkedIn recently crossed 1.2 billion users across the globe. Alongside this growth, LinkedIn reports record-high engagement levels, which indicates that it’s more than just increasing its user base, but also retaining the members in important ways.

Video Content: A Clear Standout

If you’re considering experimenting with LinkedIn strategies for content, this is an important data note to be aware of videos are now 20 times more likely to be shared on LinkedIn as compared with other formats. In addition, video content drives 1.4x more engagement.

For companies, particularly those that are B2B-focused the video channel is an obvious way to increase effectiveness and visibility. If you’ve not yet made LinkedIn video a regular element of your content stack It’s an opportunity to review.

The B2B Audience Is Already There

What makes LinkedIn different from other social networks is its user base. LinkedIn is a hub of digital information for decision-makers, a group of people who are engaged in the feed with content. This is a rare piece of real property.

As LinkedIn continues to roll out advertising tools and features for commerce that allow users to directly influence purchasing decisions through the feed is becoming more important.

New Data, Summarized Visually

To assist marketers in understanding its potential, LinkedIn has published an updated overview of its capabilities and potential advertising opportunities. The highlights of the report have been put into a neat infographic worth saving when you’re preparing the case for more funding or are experimenting with LinkedIn Ads.

The complete infographic can be found here.

Bottom line

LinkedIn has become more than a resourcing tool nowadays. With strong engagement and a high-value user base, LinkedIn is becoming a must-watch platform for modern B2B campaigns especially if you’re ready to lean into video.