LinkedIn Extends Access to Company Page Verification

LinkedIn extends access to company page verification, allowing more companies to establish credibility and trust through LinkedIn.

If you are looking to have your LinkedIn business page verified to improve your company’s reputation and ward off impersonators. In that case, LinkedIn is slowly expanding its verification service, but the requirements remain somewhat ambiguous at the moment.

Company Page Verification Background

LinkedIn initially introduced company page verification in August last year. initially offering badges to a restricted number of sites. 

As you can see in the example, verified pages show a small symbol of a shield and a tick in front of the business’s name, giving it a professional appearance in the application. 

Although verification is a new feature for pages of companies, its effect on branding and trustworthiness is expected to increase as more businesses adopt this feature.

In the last month, LinkedIn made it clear that every brand that has a premium Company Page subscription is now able to apply for verification. 

This opens up access to more businesses, but the premium tier typically costs around $99 per month, which means small businesses could still be unable to access the platform due to barriers.

In light of LinkedIn’s massive business listings of over 60 million, the challenge is increasing the volume of verification that is handled internally.

Criteria and Verification Process

Based on LinkedIn’s Help page on corporate verification:

“Pages that are eligible for verification will see the option to request verification in the ‘Settings’ page from the desktop experience. Eligibility may be based on meaningful engagement with LinkedIn, such as posting regularly, or responding to members, as well as having an established commercial relationship with LinkedIn. This could include, but is not limited to, using LinkedIn recurring commercial products like Ads, Jobs, or a Premium Company Page subscription.”

This means that businesses that are active and engaged that use LinkedIn’s commercial services could be eligible, not just users who subscribe to premium plans. It is likely that a number of notable brands will soon be able to display authentic badges.

If your business is eligible, then you’ll have the option to verify in the settings of your page to make an application. The verification process may take some time because of the high demand:

“LinkedIn receives a high volume of verification requests daily. You will get an email notification if your verification request was successful or if it was rejected. If your verification request was successful, you will be prompted to complete the Page verification process.”

LinkedIn is determined to broaden verification to be part of its larger efforts to combat misuse and spam within the site. While the rollout process is slow, the qualification criteria are flexible.

The company is slowly making it easier for more brands to benefit from the increased security and credibility that visibility verification can bring.

Bottom Line

In order for businesses to build their LinkedIn presence and increase their reach, verification is an important aspect. The increased access to LinkedIn’s platform signals its dedication to building authentic relationships and safeguarding the integrity of its brand in a highly competitive digital environment.