Google Shares The Top Searches Of 2025
Google shares the top search terms of 2025. It also reveals what users across the globe were most interested in this year.
The Google’s Year in Search 2025 shows the ways in which AI sports, politics and daily life all came into play in the results people put into their search boxes.
From Gemini and cricket tournaments across the globe to travel itineraries, recipes and famous bookstores, the data is an overview of the things people were interested in whenever they had a spare time.
What Topped Google Searches In 2025
Google’s AI assistant Gemini was the top globally trending search, which showed the speed with which AI tools were able to enter the mainstream.
The remaining part of the top 10 was driven by live events as well as tech which included India against England cricket as well as the Club World Cup, the Asia Cup, and new devices such as that of the iPhone 17.
Global Top 10 Trending Searches
- Gemini
- India vs England
- Charlie Kirk
- Club World Cup
- India vs Australia
- Deepseek
- Asia Cup
- Iran
- iPhone17
- Pakistan and India
In the US Search behavior was divergent in the US. Charlie Kirk led the list with the top spot, followed by animated feature KPop Demon Hunters, with US users are also heavily looking for AI tools such as DeepSeek and The “One Big Beautiful Bill Act,” and the government shutdown.
US Top 10 Trending Searches
- Charlie Kirk
- KPop Demon Hunters
- Labubu
- iPhone 17
- One Big Beautiful Bill Act
- Zohran Mamdani
- DeepSeek
- Shutdown of the Government
- FIFA Club World Cup
- Tariffs
News, Politics, And Extreme Weather
It’s not surprising that 2025’s trends in news were influenced by political events as well as climate-related crises.
In the world, people were looking to find news about the Charlie Kirk assassination as well as the current situation in Iran, US government shut down news and the election of the new Pope, as well as disasters such as those of the LA flames as well as Hurricane Melissa.
Global Top 10 News And Current Events
- Charlie Kirk assassination
- Iran
- US Government Shutdown
- The new Pope has been chosen
- LA Fires
- Hurricane Melissa
- TikTok ban
- Zohran Mamdani elected
- USAID
- Kamchatka Earthquake and Tsunami
In the US Users were focusing more on the US’s domestic politics and legislation and the One Big Beautiful Bill Act and the shutdown of the federal government and tariff disputes dominating search results, in addition to those looking at the Los Angeles fires and coverage of Pope Leo XIV.
US Top 10 News Search Results:
- One Big Beautiful Bill Act
- Shutdown of the government
- Charlie Kirk assassination
- Tariffs
- Kings protest, but no Kings protest
- Los Angeles fires
- New Pope is chosen
- Epstein files
- U.S. Presidential Inauguration
- Hurricane Melissa
AI-Generated Culture And Viral Trends
AI-generated content has become a trending category on its own particularly in the US where AI-generated pictures and characters reigned supreme in the interest.
The emergence of viral aesthetics like AI Action figures, AI Barbie, AI Ghostface and Ghibli-style AI art as well as AI Polaroid effects demonstrated how quickly generative images morphed into mainstream meme culture as well as retail.
Top US AI/Content Trends
- AI Action Figure
- AI Barbie
- Holy airball!
- AI Ghostface
- AI Polaroid
- Chicken jockey
- Bacon avocado
- Dance of anxiety
- Unfortunately, I do love
- Ghibli
As a light-hearted note This list serves as an opportunity to remind us of the fact that AI does not just serve as a purely productivity layer, but it’s also shaping aesthetics, fan culture and even product concepts that companies may not have anticipated for.
People, Screens, And Stories
Media personalities, musicians, and politicians sparked worldwide interest. D4vd and Kendrick Lamar both saw significant rises, along with the newly elected Pope Leo XIV, the athlete Shedeur Sanders and climate activist Greta Thunberg.
Top 10 Global People
- d4vd
- Kendrick Lamar
- Jimmy Kimmel
- Tyler Robinson
- Pope Leo XIV
- Vaibhav Sooryavanshi
- Shedeur Sanders
- Bianca Censori
- Zohran Mamdani
- Greta Thunberg
In the US the US, searches tend to lean towards media and domestic politics and media, with Zohran Mamdani Tyler Robinson, Erika Kirk, Karoline Leavitt, and talk host Jimmy Kimmel among the most-queried names.
US Top 10 People
- Zohran Mamdani
- Tyler Robinson
- d4vd
- Erika Kirk
- Pope Leo XIV
- Shedeur Sanders
- Bonnie Blue
- Karoline Leavitt
- Andy Byron
- Jimmy Kimmel
Actors and films
On the screen the breakthrough roles have influenced the way people search. Mikey Madison set the tone for global trends in actor roles following “Anora,” while Pedro Pascal topped US search results for actor.
Global Top Actors
- Mikey Madison
- Lewis Pullman
- Isabela Merced
- Song Ji Woo
- Kaitlyn Dever
US Top Actors
- Pedro Pascal
- Malachi Barton
- Walton Goggins
- Pamela Anderson
- Charlie Sheen
For movies, Anora was the most popular movie query worldwide in the same category as franchises such as Superman, The Minecraft Movie, and Marvel’s Thunderbolts.
Global Top 5
- Anora
- Superman
- Minecraft Movie
- Thunderbolts
- Sinners
US Top 5
- KPop Demon Hunters
- Sinners
- The Minecraft Movie
- Happy Gilmore 2
- Thunderbolts
Books and Podcasts
Trends in reading combined contemporary romance with classic literature. Colleen Hoover’s Regretting You and Rebecca Yarros’s Onyx Storm were top of both the worldwide and US books lists, and works such as Animal Farm, It, The Great Gatsby, and 1984 all resurfaced.
Global top 10
- Regretting You – Colleen Hoover
- Onyx Storm – Rebecca Yarros
- Lights Out – Navessa Allen
- The Summer I Turned Pretty – Jenny Han
- The Housemaid – Freida McFadden
- Frankenstein – Mary Shelley
- It – Stephen King
- Animal Farm – George Orwell
- The Witcher – Andrzej Sapkowski
- Diary Of A Wimpy Kid – Jeff Kinney
US top 10
- Regretting You – Colleen Hoover
- Onyx Storm – Rebecca Yarros
- Lights Out – Navessa Allen
- The Summer I Turned Pretty – Jenny Han
- The Housemaid – Freida McFadden
- It – Stephen King
- Animal Farm – George Orwell
- The Great Gatsby – F. Scott Fitzgerald
- To Kill a Mockingbird – Harper Lee
- 1984 – George Orwell
Podcasts
Podcasts were heavily influenced by personalities and political shows. The Charlie Kirk Show was the most searched for globally as well as in the US.
New Heights is the most searched-for show and included IMO, with Michelle Obama, Craig Davidsoinn and Good Hang With Amy Poehler, alongside other well-known shows.
Global Top 10
- The Charlie Kirk Show
- New Heights
- This Is Gavin Newsom
- Khloé In Wonder Land
- Good Hang With Amy Poehler
- Candace
- The Meidastouch Podcast
- The Ruthless Podcast
- The Venus Podcast
- The Mel Robbins Podcast
US Top 10
- New Heights
- The Charlie Kirk Show
- IMO with Michelle Obama and Craig Davidson
- This Is Gavin Newsom
- Good Hang With Amy Poehler
- Khloé In Wonder Land
- The Severance Podcast
- The Rosary in a Year
- Unbothered
- The Bryce Crawford Podcast
Sports, Games, Music, And Travel
International football was the main driver of worldwide interest in sports. There was a lot of interest in international football.
FIFA Club World Cup, Asia Cup as well as the ICC Champions Trophy where the top sports search results worldwide as did the ICC Champions Trophy, whereas US viewers were more focused on more of the Ryder Cup and UFC event.
Global Top 10
- FIFA Club World Cup
- Asia Cup
- ICC Champions Trophy
- ICC Women’s World Cup
- Ryder Cup
- EuroBasket
- Concacaf Gold Cup
- 4 Nations Face-Off
- UFC 313
- UFC 311
US Top 10
- Ryder Cup
- 4 Nations Face-Off
- UFC 313
- UFC 311
- College Football Playoff
- Super Bowl LX
- NBA Finals
- World Series
- Stanley Cup Finals
- March Madness
In gaming, the anticipation of forthcoming and brand-new titles fueled interest. In the world, Arc Raiders came first in the rankings, then Battlefield 6 and other narrative titles such as Strands and Split Fiction.
Global Top 5 Games
- Arc Raiders
- Battlefield 6
- Strands
- Split Fiction
- Clair Obscur: Expedition 33
US Top 5 Games
- Clair Obscur: Expedition 33
- Battlefield 6
- Hollow Knight: Silksong
- ARC Raiders
- The Elder Scrolls IV: Oblivion Remastered
For US music search results, new and established artists were both included. D4vd topped the charts for musician rank as did Taylor Swift, who dominated search results with songs such as Wood, The Fate of Ophelia, and Father Figure, alongside tracks by Bad Bunny and HUNTR/X.
Top 5 Musicians
- d4vd
- KATSEYE
- Bad Bunny
- Sombr
- Doechii
Top 5 Songs
- Wood – Taylor Swift
- DtMF – Bad Bunny
- Golden – HUNTR/X
- The Fate of Ophelia – Taylor Swift
- Father Figure – Taylor Swift
The results of searches on travel related websites showed that people were balancing cities breaks with nature getaways.
Top 10 Travel Itinerary Searches
- Boston
- Seattle
- Tokyo
- New York
- Prague
- London
- San Diego
- Acadia National Park
- Edinburgh
- Miami
Google Maps And Book Stores
According to Google Maps, iconic bookstores were a cult worldwide obsession that ranged starting from Livraria Lello, located in Porto, Portugal, to The El Ateneo Grand Splendid, located in Buenos Aires to Powell’s City of Books and Strand Book Store in the US.
Global Top 5
- Livraria Lello, Porto District, Portugal
- animate Ikebukuro main store, Tokyo, Japan
- El Ateneo Grand Splendid, Buenos Aires, Argentina
- Shakespeare and Company, Île-de-France, France
- Libreria Acqua Alta, Veneto, Italy
US Top 5
- Powell’s City of Books, Portland, Oregon
- Strand Book Store, New York, New York
- The Last Bookstore, Los Angeles, California
- Kinokuniya New York, New York, New York
- Stanford University Bookstore, Stanford, California
What These Search Trends Really Show
Year in Search isn’t a grading of what was most important, it focuses on the areas that grew at the fastest rate in comparison to 2024. In 2025, it was huge spikes in AI tools such as Gemini and DeepSeek.
It also includes the news breaking like The Charlie Kirk assassination and LA fires, and more leisurely moments such as following Pedro Pascal, looking up “hot honey” or “marry me chicken,” and thinking about travel plans for Prague and Edinburgh.
The underlying theme is curiosity. People were able to switch from understanding the significance of world events to looking for an innovative recipe or the next bookshop to go to usually within the same time.
As a strategist or marketer the lists below aren’t so much about rankings and more about reading changing habits of attention where AI as well as politics, entertainment and the everyday world intersect on the screen of a search.
You can watch Full Google Year In Search below:
