Bing Backs data-nosnippet For Search Snippets & AI Answers

Bing backs data-nosnippet for search snippets and AI Answers attribute to allow webmasters to control traditional search as well as Bing’s AI-powered snippets.

Bing announced that it had implemented support for the data-nosnippet HTML attribute, enabling publishers to exclude certain portions of their sites from appearing in snippets and AI-generated answers. It also keeps the content discoverable and searchable in the index with the potential to serve in the SERPs.

How data-nosnippet Works

The data-nosnippet attribute can be added to any HTML element you want to exclude from the previews. When Bing crawls a site, all the content in these tagged elements is still fully discoverable and indexable, but excluded from text in snippets and AI summaries.

This lets webmasters ensure that something that should only ever be behind a paywall never gets surfaced in a search result preview, without negatively impacting the overall ranking of the page. ​

Common Use Cases

Bing points out some of the potential uses for data-nosnippet, which are:

• Exclusion of snippets for paywalled or subscriber-only content
• Limiting user comments or reviews from appearing in AI responses
• Hiding legal disclaimers, cookie notices, or boilerplate text
• Hiding obsolete notifications, expired coupons, or promoted snippets
• Hiding the variant copy during studies to sidestep A/B test noise
• Focusing on high-value content and putting sensitive sections behind clicks

With this, sites are able to better filter what is shown to users in search snippets and AI-based site outputs, thus giving more power in controlling brand representation in front of users. Request a free content representation demo. ​

Implementation and Verification

Adding data-nosnippet is straightforward. Just add the attribute to the HTML element you want, like this:

<div data-nosnippet>
<h3>Subscriber Content</h3>
<p>This section will not appear in Bing Search or Copilot answers.</p>
</div>

The site owners can use the URL inspection feature in Bing Webmaster Tools to confirm whether their implementation works correctly. Changes can take place anywhere from seconds to a week, as it completely relies on Bing’s crawl schedule. ​

In contrast, data-nosnippet complements page-level directives.

• noindex removes a page from the index
• nosnippet blocks all text and preview thumbnails
• max-snippet, max-image-preview, and max-video-preview cap preview length or size

Unlike those page-wide controls, data-nosnippet targets specific sections for finer control.​

Why Publishers and Marketers Need to Care

For subscription-based sites and publishers running paywalled content, data-nosnippet offers a way to protect premium text without sacrificing search visibility.

Similarly, sites rich in user-generated content can prevent comments or less curated material from appearing in AI answers while highlighting editorial content.

This selective control is critical in an era where AI-generated summaries and snippets increasingly influence user perception and traffic flow.

Bottom Line

All Bing users can now use data-nosnippet. Websites worried about how their content is presented and summarized in the overviews that appear for AI-powered search results are doing well to implement this attribute, where control of previews would matter. Tracking results through Bing Webmaster Tools will optimize both implementation and visibility. ​