YouTube Shares Tips on How to Come Up With Video Ideas

YouTube has released an official guide for how to create videos with creative ideas and tips on topics that are trending for content creators.

Looking for inspiration to create your YouTube channel’s next video? YouTube recently released a useful guide with seven methods to inspire creativity and ideas for your next video. While some ideas might be old-fashioned, revisiting them will often inspire new ways of thinking in your creativity process.

1. Problem/Solution Focus

YouTube suggests that you take 15 minutes to write down the issues your viewers face and then spend another 15 minutes brainstorming possible solutions or ways that your content could address these problems. 

Being aware of and addressing the needs of your viewers is a great method to increase engagement by being able to meet their requirements.

2. Reinvent Your Greatest Hits

Explore YouTube Analytics to identify your best-performing videos. 

YouTube recommends:

“What were your top-performing videos? Can you create a ‘Part 2,’ an updated version, or explore a sub-topic from that video more deeply?

Expanding your success allows you to profit from the interest of your audience and create momentum.

3. Tap Into Trends

Make use of YouTube Studio’s trends feature as well as Google Trends to discover popular topics. The trick is to find an angle that is unique and aligns with the brand’s image and ensures that your content is relevant while also maintaining its distinctiveness.

4. Engage Through Audience Polling

Make use of community posts to conduct polls and ask your audience what they’d like to see next. Or organize live Q&A sessions for specific feedback. Although smaller channels might face issues in getting enough feedback, this method creates a stronger relationship between creators and viewers. It also helps guide content direction.

5. Take the Opposite Approach

Turn traditional advice or popular formats for video in your field over their heads. YouTube recommends:

“Take a common piece of advice or a popular video type in your niche and flip it on its head.”

Insightful and diverse views or stories of success can help differentiate your content and entice viewers to read it.

6. Harness Search Data

Use the auto-suggest feature to find keywords with a long tail that are relevant to your field. YouTube also suggests looking into”People Asked” or the “People Also Ask” section within Google search results. It provides direct insight into the audience’s interests in common questions.

“Type in a keyword related to your niche and see what long-tail keywords pop up. Also, explore ‘People Also Ask’ sections on Google search results. These are direct indicators of audience curiosity.”

7. Practice Mind Mapping

YouTube also suggests going through the “mind mapping” exercise to look for possibilities. This exercise expands your creativity perspective while helping you assess the value of each idea to your viewers.

“Start with your main niche or channel theme in the center. Branch out with sub-topics, then branch out further with specific questions, ideas, or formats related to those sub-topics.”

Finally, YouTube’s “Inspiration” tab in Studio gives AI-driven brainstorming tools for ideas for video thumbnails, ideas, and other features, allowing creators to come up with fresh ideas.

“This section allows you to brainstorm new video ideas, thumbnails, and more with the help of AI.”

Final Thoughts

These easy strategies can provide useful guidelines to refresh your content planning and spark imagination. Utilizing audience insights, trend data, and inventive exercises can lead to your next exciting YouTube upload.

The complete checklist of YouTube tips for generating ideas is available here.