TikTok Finalizes New Content Partnership With the ATP

TikTok has signed a new content partnership with ATP, offering exclusive behind-the-scenes access to highlights from players and live tennis on TikTok’s platform.

TikTok has announced a brand new partnership with the Association of Tennis Professionals (ATP) to offer a greater selection of premium ATP Tour events throughout the tennis season. 

The global partnership is designed to enhance participation of the fans through bringing information and updates from the top tennis players direct to its platform.

Boosting Tennis Engagement on TikTok

With this collaboration, TikTok will facilitate increased collaborations on content with the ATP and will strengthen its position as a leading site for tennis fans. 

TikTok showcases the increasing popularity of tennis-related content available on the app.

According to TikTok:

“With over 1.8M posts, growing 30% so far in 2025, the tennis community on TikTok has transformed how fans engage with the sport and connect with athletes, encouraging a new wave of fans.”

This increase is part of TikTok’s larger strategy of expanding its reach in sports-related content and catering to the increasing demand for interactive and immersive sports experiences.

Tennis Creator Network

In the course of this collaboration, TikTok will begin a newly-created “Tennis Creator Network,” which will grant selected creators rights for ATP Tour events. This initiative will aim to produce authentic, TikTok-generated content that will encourage greater engagement between the creators and viewers.

With 57% of TikTok users watching sports-related content every week and over half of them having professional leagues, TikTok is capitalizing on this need by increasing its sports content offering. The ATP deal does not just increase the visibility of tennis on the platform, but also opens new marketing avenues for sports marketing.

For those involved in marketing that is based on sports, TikTok’s increasing representation of sports, including this increased emphasis on tennis, presents a compelling opportunity to reach passionate, enthusiastic audience members.

Strengthening Sports Content on TikTok

The expansion of TikTok’s partnership with ATP is a clear sign of its determination to serve as a site for fans of tennis as well as creators. 

By providing exclusive content as well as creator access for live sporting events, TikTok has the potential to enhance the tennis fandom and transform the way that fans experience tennis online.

Personal Take

Tennis enthusiasts and marketers are advised to keep an eye on the space as the collaboration develops. The latest partnership for content on TikTok, together with ATP, promises to deliver dynamic content and greater connections with the platform.