Threads Is on Track To Surpass X in Active Usage

Threads is rapidly gaining momentum and is now on track to surpass X in active users, signaling a major shift in the social media landscape.

Recent data from analytics platform Similarweb indicates that Meta’s Threads app is closing the gap with X (formerly Twitter) in daily active users, sometimes even surpassing it on certain days. This development marks a significant milestone in the ongoing competition for real-time social media dominance.

Similarweb’s Data Reveals

According to Similarweb’s figures shared on Threads, this chart shows that Threads is now on par with X in terms of daily use. This momentum suggests Meta’s bet on building a superior alternative to Twitter could be paying off.

However, Similarweb’s data derives from machine learning models analyzing millions of web and app signals rather than direct official statistics.

According to Similarweb:

“Our machine learning algorithms are fed by millions of websites’ and apps’ first-party analytics, both proprietary and sourced through partners.”

Despite the breadth of inputs, these estimates are not definitive counts and cover only a segment of the whole user base.

Discrepancies in Web Traffic Data

Also, the case is of web traffic, which Similarweb also shared in the same update:

Similarweb also highlights that, despite parity in daily app users, X continues to have significantly higher web visits than Threads. Given that 88.55% of X’s use comes via its mobile app, this suggests the web traffic numbers may reflect multiple visits per user rather than unique visitors, indicating challenges in direct comparison.

By contrast, SEMRush estimates X’s website receives about 123 million visits per month. At the same time, X claims to have 250 million monthly users daily, a figure viewed skeptically due to past reporting issues and declines in European markets.

Though the precise numbers vary, the overarching trend is clear: Threads is rapidly growing and on track to overtake X in active users. This reflects Meta’s strengths in app development and ongoing enhancements to make Threads a more engaging platform for timely conversations.

X remains a go-to platform during major news events, but Threads is steadily widening its user base and appeal beyond its initial launch.

Official User Figures and Market Position

Meta reports that Threads has reached 400 million monthly active users, while X claims about 600 million monthly active users. Some analysts question X’s figures due to inconsistencies and regional user losses, yet both platforms command vast audiences.

For marketers, the practical takeaway is to prioritize platforms where their target audiences are most active. X may still hold more value depending on your niche or market, supported by tools like X’s Pro Analytics for verified organizations.

Nonetheless, the rising attention toward Threads signals shifting dynamics in social media engagement worth monitoring for future strategic planning.

Bottom Line

Threads’ surge represents a pivotal moment in real-time social networking, challenging X’s long-standing dominance and reshaping how users connect and communicate online.