How to Boost Video Content Engagement on LinkedIn [Infographic]

This infographic provides valuable insights into analytics, optimal posting times, and content types for boosting video content engagement on LinkedIn.

Video is also thriving on LinkedIn, with people watching close to 36% more video year-over-year in 2024. Short-form videos are increasing at twice the rate of other post formats, and video posts are shared 20 times more than any other content type on the platform.

Tips to Boost Video Content Engagement

And if you still have not added video to your LinkedIn marketing mix, it is a significant mistake on your part, given the numerous video-making options available.

Additionally, the growing availability of generative AI video tools (not an endorsement, but something you should be aware of as a trend) means that creating videos should be on your radar for bolstering exposure and influence.

LinkedIn recently shared some helpful video creation tips on the types of content users are engaging with most, in an effort to aid marketers and creators looking to optimise their video approach.

These findings provide valuable insights into creating content that resonates with professionals who frequently use LinkedIn.

Whether you are just starting or looking to improve your video marketing results on LinkedIn, these tips provide a solid framework for boosting reach, shares, and overall effectiveness.

Bottom Line

Video on LinkedIn remains a winning format, and by utilizing these strategies, you can maximize the potential of your content and more effectively engage with your professional network.