Google Announced New AI Features for Its Product Discovery and Shopping Tools

Google is enhancing its shopping experience by announcing new AI features for its product discovery and shopping tools for users.

Google has announced a range of AI-powered shopping discovery tools to enhance product discovery and improve the shopping experience. The new features include more advanced virtual clothing try-ons and accessories, updated pricing tracking tools, and AI-driven product matchmaking based on the text description of the product.

AI-Powered Virtual Try-Ons

Based on the AI-driven virtual try-on feature that was announced during May Google shared a preview of its advanced, AI-powered try-on process for clothing to a wider public across the U.S. This tool lets users test how clothing will appear on them by uploading an entire selfie.

You can see in this example that this feature lets you visualize how items will actually look on you. This can be a potential game changer for online shopping.

As explained by Google:

“To get started, tap on any product listing across Google or any apparel product result on Google Images and tap the ‘try it on’ icon. Upload a full-length photo of yourself and within moments you’ll see what you might look like wearing those gingham-print pants on the first day of class.”

You can also browse through various looks as well as save your favorites and send them to people you know to get feedback.

Although it could change the way people shop on-line shopping, it is the quality of the virtual test-ons will eventually determine its value in real-world scenarios of shopping. If the images match closely with the actual measurements and look of the garment the tool can make shopping online more personal and similar to the experience in a store.

Enhanced Price Tracking Alerts

Alongside the virtual trial feature, Google is also improving its price tracking capabilities in order to track relevant price drops, with upgraded price alerts.

“Starting to roll out today, when U.S. shoppers hit ‘track price’ to set an alert for a product, you can specify your preferred size and color, as well as the price you want to pay. The Shopping Graph has products and prices from all across the web, so we’ll let you know when there’s an offer that meets your criteria.”

The Google Shopping graph collects information about products and prices from all over the internet. If you’re looking for a product that matches your needs you’ll be notified. This will help consumers keep track of price changes and sales and ensure they don’t lose out on the best deal.

Text-Based Product Matching

Google is also introducing a new method of locating products using the text description. Utilizing this tool helps users find the most appropriate products by answering more conversationsal search queries. It allows you to look up items using natural language, increasing the quality of recommendations for products.

As you can observe in the example that with updated AI capabilities, Google now interprets natural language queries to deliver more precise product recommendations that match your needs.

Looking Ahead

The new features, which are rolling on for Google Shopping users in the U.S. are well-timed, as the shopping season for Christmas is approaching. Virtual try-ons and enhanced price tracking, and more intelligent match-ups between products will allow shoppers to find what they’re looking to buy at the right price.

For both retailers and shoppers the new updates are an improvement in the integration of AI in e-commerce. As Google develops its tools and improves their capabilities, they can be a major factor in shaping how online shoppers shop in the near future.