Google Replaces Local Services Ads With New Verified Badge

Google will replace the Local Services Ads (LSA) trust programs by introducing a single “Verified” badge to simplify trust for both consumers and advertisers.

Starting in October, Google will simplify its Local Services Ads (LSA) credibility programs by combining several trust signals into one integrated Google Verified badge. This will streamline the process of verification, which will make it simpler for both consumers and advertisers to know which businesses are thoroughly scrutinized.

LSA Trust Programs Replacement

The Google Verified badge is a new program that replaces several existing programs, such as:

• Google Guaranteed
• Google Screened
• License Verified by Google
• Money Back Guarantee.

All suitable LSA profiles that have successfully completed Google’s verification and screening process will now be able to display this badge, which is a single, unambiguous symbol.

How the Google Verified Badge Works

Google Verified Badge works in the following manner:

• The badge will be prominently displayed on the qualifying Local Services Ads alongside specific information on the types of background checks a company has passed, including licenses and other proof.
• Google has also pointed out that this verification icon could appear on a regular basis in search results if it’s most likely to positively influence the consumer’s purchase decision.

In replacing a scattered variety of trust-based programs with a single, consistent mark, Google simplifies the credibility that consumers count on when deciding between companies that offer local services.

For businesses, this Google Verified badge translates to greater visibility and increased trustworthiness, two key factors that could increase conversion and customer acquisition.

Bottom Line

Google Verified consolidates multiple LSA trust programs into one easy-to-remember badge. This approach is unified and helps provide more precise credibility indicators, assisting advertisers by improving their image and helping consumers make an informed and confident decision.