Google Reveals Insights Into the Latest Halloween Search Trends

Google reveals insights into the latest Halloween search trends, highlighting popular costumes, spooky ideas, and seasonal interests shaping 2025 celebrations.

Google has unveiled its annual Frightgeist list of Halloween’s top search trends, offering a peek behind the curtain at what costumes, decorations, themed foods and even outfits for pets are piquing people’s interest ahead of spooky season.

The mini-site gives an overview of all the key Halloween search trends, which could help you plan for the event, either for yourself or in terms of your related promotions.

Emerging Costume Trends

The “K-Pop Demon Hunters,” including characters such as Rumi with dragon braids and purple hair, are among the most popular search entries for costume themes this year.

Other trending costumes include:

• Labubu
• Chicken Jockey
• Elphaba from Wicked
• The Lorax

These trends reflect a kaleidoscope of pop culture influence, fantasy and classic storytelling that’s indicative of the many sources that excite Halloween creativity.

Couple Costumes, Makeup, and Décor that are Trending

Google’s Frightgeist data also highlights popular couple costume ideas and Halloween-only makeup crazes.

This year, there’s Halloween décor for the taking; the perennial favorite, a 12-foot skeleton decoration, still tops searches, showcasing the surging home Halloween decoration market.

Costumes for Dogs and Party Food Searches

For fun Fact: Pet costumes are increasingly becoming popular, and dog costumes are actually a big category when searching for Halloween.

And among food trends this fall, the season’s playful culinary creativity is on full display: dill pickle-flavoured candy corn is just a little wacky.

Regional Insights via Costume Map

That’s where Google comes in as the search giant has for the first time assembled a costume map that shines a spotlight on popular costumes across the U.S. Currently limited to the U.S., this tool offers local information that can be useful for targeted marketing or event planning.

If you’re a creator, marketer, or just looking for costume inspiration, Google’s Frightgeist mini-site is a great tool to help ensure your Halloween plans match up with the cultural zeitgeist.

Bottom Line

The popularity of K-pop Demon Hunters demonstrates that Example’s strategy of jumping on a trending show can lead to engagement, although original costume concepts have the potential to grab attention even in saturated Halloween content.

You can check out Google’s Frightgeist mini-site here.