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Shopify Ecosia and Qwant Launches European Search Infrastructure
Ecosia and Qwant has started using its own search infrastructure in France, which is a major move towards reducing the dependence of U.S. tech providers.
The new search engine is the result of a joint effort with Qwant which is a European online search engine. The goal was to build an alternative, independent, and privacy-focused option to the traditional search engines.
New Infrastructure: A Major Milestone for Ecosia
The first time it has happened in Ecosia’s sixteen-year history, Ecosia is delivering its search results in a separate manner. French customers are among the first users to notice this change, as they receive results from a brand new European search engine developed by the European Search Perspective (EUSP) which is a joint venture that is a partnership between Ecosia along with Qwant. The aim is to service 30 percent of French users’ queries using this new technology before the end of 2025.
Christian Kroll, CEO of Ecosia, in a statement to Tech.eu has shared his views about the new direction:
“Having our own search infrastructure is a critical step for digital plurality and for building a sovereign European alternative. With more control over our offering, we can better serve users, develop ethical AI, and double down on our mission to build tech that benefits people and the planet.”
Moving away from U.S.-Based Search Technology
In the past, Ecosia and Qwant have depended on U.S.-based search technology. The introduction of their own technology is the beginning of a new era in which they can regain control over search results while also reducing dependence upon international tech giants.
This move not only allows for improved backend performance but also supports the overall goal of establishing an environment that is more local and European options to compete with the dominating U.S. tech ecosystem.
A More Open, Scalable Future
The new technology isn’t restricted only to Ecosia or Qwant. The EUSP index is accessible to other companies, such as companies working in search-related tools as well as Artificial Intelligence that is generative. This transparency is crucial to encouraging competition and innovation in the European tech landscape.
Kroll highlighted the importance of this transformation, saying:
“This isn’t just about better search. It’s about the freedom to build and shape the future of tech in Europe.”
It is built to expand in time, enabling not just Ecosia ans Qwant but also other players in the European tech ecosystem.
Looking Ahead
Although the initial rollout is focused on France, the initiative may open the door to a larger impact throughout Europe. With the expansion of the infrastructure users will be able to access greater variety, more privacy-focused options for searching and providing an alternative to search monopolies offered by U.S. tech companies.
Ecosia and Qwant’s partnership marks an exciting moment of Europe’s tech independence. It has the potential to transform the way Europeans connect as well as interact with the search engine in coming years.
