Simulanis SEO Case Study 150 TO 50,000+ Monthly Traffic

November 2018 – October 2021  |  AR & VR Industry

Strategy: On-Page SEO  |  Technical SEO  |  Off-Page SEO

1. Executive Summary

This case study documents the organic growth achieved for Simulanis (simulanis.com), an Augmented Reality (AR) and Virtual Reality (VR) solutions company based in India, across a 36-month SEO engagement from November 2018 to October 2021.

Starting from a monthly traffic of just 150 visits and a Domain Authority of 18, Simulanis was strategically positioned to dominate competitive AR/VR keywords in Google search results.

Through disciplined on-page, technical, and off-page SEO, the site achieved first-page rankings — including the #1 position — for 13 high-value keywords, scaling monthly traffic to 50,000+ visits.

The engagement also grew the backlink profile from 100 links to 45,000+, boosted Domain Authority from 18 to 38, and improved Page Authority from 12 to 53 — firmly establishing Simulanis as a leading digital authority in the Indian AR/VR space.

Campaign Headline Results (Nov 2018 – Oct 2021)

• Monthly Traffic: 150 → 50,000+  (+33,233%)
• Domain Authority: 18 → 38  (+111%)
• Page Authority: 12 → 53  (+342%)
• Backlinks: 100 → 45,000+  (+44,900%)
• Keywords Ranking #1 on Google: 13 keywords
• Keywords on Page 1: All 13 tracked keywords

2. Client Overview

Simulanis is an Indian technology company specialising in Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) solutions for enterprise training, education, and simulation.

The company serves industries including manufacturing, healthcare, fire safety, and defence, delivering immersive digital experiences through cutting-edge XR technologies.

When the SEO engagement began in November 2018, Simulanis had minimal organic search visibility despite operating in a rapidly growing niche.

With AR and VR adoption accelerating globally, the opportunity to establish Simulanis as the definitive digital authority for AR/VR in India was both timely and significant.

3. Challenges & Goals

Challenges at Project Start

• Very low Domain Authority (DA 18) and Page Authority (PA 12) at baseline
• Minimal organic traffic — only 150 monthly visits at project start
• Thin backlink profile with just 100 backlinks
• Highly competitive keywords (Augmented Reality, Virtual Reality) dominated by global publications
• AR & VR — an emerging niche in India with limited search volume but high growth trajectory
• Poor Alexa Rank of 9,26,98,012 reflecting near-zero web authority
• No structured keyword targeting or topical content strategy in place
• Technical SEO issues limiting efficient crawl and indexation

Project Goals

• Grow monthly organic traffic from 150 to 50,000+ visits over 36 months
• Achieve Page 1 rankings for all primary AR, VR, MR, and industry-specific keywords
• Build a strong, diverse backlink profile to reach 45,000+ backlinks
• Improve Domain Authority from 18 to 38+ and Page Authority to 50+
• Establish Simulanis as the #1 search result for “Augmented Reality Company in India” and related terms
• Improve Alexa Rank significantly from 9,26,98,012

4. Strategy & Execution

The 36-month engagement was structured around three reinforcing SEO pillars, executed in a coordinated programme with monthly performance reviews and iterative optimisation throughout.

4.1  On-Page SEO Optimisation

A full on-page audit identified keyword gaps, weak title tags, missing meta descriptions, poor heading structure, and thin content across key service pages. Each page was systematically optimised with:

• Primary and secondary keyword alignment for AR, VR, MR, and industry verticals
• Optimised title tags and meta descriptions for click-through rate improvement
• Structured heading hierarchy (H1–H3) with semantic keyword integration
• Schema markup implementation (Organisation, Product, Service schemas)
• Internal linking architecture to distribute link equity across key pages
• Image optimisation with descriptive alt text and compressed file sizes

4.2  Technical SEO

Technical audits were performed at project initiation and at regular intervals to identify and resolve issues impacting crawlability, indexation, and page performance. Key technical improvements included:

• Core Web Vitals optimisation — improved LCP, FID, and CLS across all key pages
• XML sitemap creation and regular submission to Google Search Console
• Robots.txt audit and optimisation to ensure efficient crawl budget allocation
• Canonical tag implementation to resolve duplicate content issues
• Mobile usability audit and responsive design improvements
• Page speed improvements through caching, script deferral, and image compression
• HTTPS security verification and mixed content resolution

4.3  Off-Page SEO & Link Building

A structured link acquisition campaign was executed throughout the 36-month period, focused on building a high-quality, topically relevant backlink profile.

The campaign targeted technology, AR/VR, training, and enterprise publications through guest posting, digital PR, and editorial outreach.

The results were exceptional: backlinks grew from 100 to over 45,000, Domain Authority climbed from 18 to 38, and Page Authority from 12 to 53.

This sustained link velocity was instrumental in enabling competitive rankings for high-difficulty keywords such as “Augmented Reality”, “Virtual Reality”, and “Mixed Reality”.

5. SEO Goals & Metric Progression

The table below tracks the progression of all key SEO metrics from the project baseline through to the final reporting period in October 2021, demonstrating consistent improvement across Domain Authority, Page Authority, Backlinks, and monthly Traffic.

Key Metric Growth Summary

6. Keyword Rankings — From Obscurity to #1

The keyword ranking data below represents the most compelling proof of SEO success for Simulanis. Across all 13 tracked keywords — covering core AR/VR terms, India-specific market queries, technology verticals, and industry applications — every single keyword achieved a #1 Google ranking by the end of the project.

Several keywords began with no ranking at all (NA) before the SEO programme launched content and optimisation efforts.

By October 2021, Simulanis occupied the top position on Google for every tracked keyword, a remarkable outcome in a competitive and rapidly evolving niche.

Keyword Ranking Achievement

• 13 out of 13 tracked keywords reached Position #1 on Google
• All keywords achieved Page 1 ranking within the project period
• Competitive terms like “Augmented Reality” & “Virtual Reality” moved from 50-100+ to #1
• “Fire Safety Training” moved from position 55 to #1
• Brand terms dominated: All “Company in India” keywords hit #1

Notable Keyword Journeys

Augmented Reality Company: Started at position 11 in November 2018, steadily improved through consistent on-page and off-page work, and reached position #1 — held consistently through to October 2021.

VR Games: This highly competitive keyword started with no ranking, briefly appeared at position 88 in early tracking, and through sustained content optimisation and link building climbed all the way to #1.

Virtual Reality & Augmented Reality (generic terms): Among the most competitive keywords in the niche globally, these started outside the top 50 and both reached position #1 — an extraordinary achievement demonstrating the strength of Simulanis’s domain authority growth.

Fire Safety Training: A vertical-specific keyword that started at position 55 and was driven to #1 through dedicated page optimisation and targeted link building to the fire safety VR page.

7. Conclusion

The Simulanis SEO case study stands as a powerful demonstration of what patient, strategic, and comprehensive SEO can achieve for a niche B2B technology company entering a competitive market.

In 36 months, Simulanis was transformed from a virtually invisible web presence — 150 monthly visitors, DA 18, 100 backlinks — into the dominant search authority for AR and VR in India.

Every one of the 13 tracked keywords reached the #1 position on Google. Monthly traffic scaled from 150 to over 50,000. Backlinks grew from 100 to 45,000+.

These results reflect the compounding power of integrated SEO: technical foundations that enable efficient indexation, on-page optimisation that satisfies both users and algorithms, and an off-page programme that builds the domain authority needed to compete — and win — for the most competitive keywords in the niche.

Final Results at a Glance (Nov 2018 → Oct 2021)

• Monthly Traffic: 150 → 50,000+  (+33,233%)
• Domain Authority: 18 → 38  (+111%)
• Page Authority: 12 → 53  (+342%)
• Backlinks: 100 → 45,000+  (+44,900%)
• Keywords at #1 on Google: 13 / 13 tracked (100%)
• Keywords on Page 1: 13 / 13 tracked (100%)
• Alexa Rank: 9,26,98,012 → 26,98,012 (Significantly Improved)

simulanis.com  |  SEO Case Study  |  Nov 2018 – Oct 2021  |  ravi-gupta.com